10 Points To Submit Music To Radio Stations in 2023 | Music Industry Guides - Gemtracks Beats (2023)


By Gemtracks StaffJan 18th, 2023


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Netflix started as a movie rental service in 1997 shipping DVDs to customers through the mail. The Netflix of today which streams movies and TV shows on the web platform was launch in 2007. Its subscriber rose from less than half a million in 2001 to over a whopping 203.66 million paying subscribers at present. Netflix's market capitalization stands at much over 200 billion dollars.

Netflix maintains to be the top choice for streaming TV and movie due to its simplicity of use and advertisement-free and original content. Shows and movies streamed over the web have become the best way to watch TV and Netflix is one of the best choices at present.

Netflix Subscriber

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Over thirty-six percent of the total Netflix subscribers are based in U.S. and Canada. In 2020, it generated over 24.99 billion dollars and had 5,415 titles in its U.S. content library. Among the original series most-watched in the U.S., Netflix owned eighty percent of them. In January 2022 alone, its app for Android and iOS was downloaded 19 million times. In 2020, it received 36.57 new subscribers, and in a span of three years from 2018 to 2020, Netflix received 100.97 million new subscribers.


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Netflix spent to the tune of 17.3 billion dollars for video content production in 2020. Its spending grew at a rate of 28.93 percent from 2016 to 2020 for streaming content.

Original Content

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Netflix produced original content of 2,769 hours in 2019 which was an increase of over eighty percent from the previous year. The published original content rose by 2X times from 2018 to 2019 compared to its original content produced from 2012 to 2017. Eight out of ten among the most popular original content series of streaming providers in the U.S. are produced by Netflix. It owned nine out of ten original series most-watched in the U.S. during the year 2020 which accounts for 143.04 billion streaming minutes of its nine most popular original series. In 2020, all the 10 most popular acquired series were owned by Netflix, and those accounted for a total of 265.53 billion minutes of watch-time. Out of the daily digital video time among the adults in the U.S., Netflix had 25.7 percent. This translates to a daily Netflix watch-time of 30 minutes by average U.S. adults. It has over 9,400 employees with an average salary of 109,807 dollars.

Does Netflix Buy Original Movies and TV Shows and How?

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Netflix has a lot of options in its workflow for addition to its content library. It may use any or all of the methods mentioned below:-

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  • The creative communities and talent agencies maintain strong relationships with Netflix. They bring up new ideas for the induction of shows and movies on the platform. The agencies pitch the proposition to Netflix.
  • Netflix also has teams of creative executives employed under them and buyers who evaluate the pitches for movies and shows from various agencies and communities for decision-making and recommendations.
  • It also purchases the finished works at the established venues and film festivals.
  • It may also generate an idea in-house, then hire writers and creative agencies and progress the idea to project execution.

Does Netflix Accept Submission of Content from Independent Creators?

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You may be curious to know if you can send your idea of a show or a movie to Netflix. It accepts content submission only through licensed agents, producers, managers, entertainment executives, and attorneys who have a prior relationship with Netflix. Idea submitted through other means falls under "unsolicited submission".

Whether Netflix Accept Unsolicited Submission of Content?

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As such Netflix does not accept unsolicited ideas and materials. Whether it is a great idea, developed scrip, or a fully finished work, the submissions must come through a licensed agent, producer, attorney, manager, or entertainment executive who already has a prior relationship with it.

Even if Netflix itself solicits, the process must go through the same channel.

How to Get My Idea Across the Table in Netflix?

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If you need to pitch an idea, developed a script, have a screenplay, or production in progress, to Netflix, you are required to bring those across the table only through a licensed literary agent, producer, entertainment executive, attorney, or manager who already have a network with the Netflix. Only then you will be able to go through the process of including your work in the Netflix content library. Not having any of those resources will result in Netflix being unable to help you further with the process.

Netflix's Licensing Method for Movies and TV Shows

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Netflix has a partnership with content providers for the purpose of streaming licensing rights for a wide range of movies and TV shows.

If you find this article interesting, you might also want to read about 10 Points To Submit Music To Radio Stations too.

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Netflix is also competent to produce media in-house or purchase exclusive rights for streaming content. Those contents become what we call Netflix Originals.

How to Get Your Video on Netflix?

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Netflix has a staff team of documentary buyers located in Los Angeles and also expanding in major cities all around the globe like Seoul, Tokyo, London, Mumbai, Paris, Rome, Sydney, and Istanbul among others.

Formally as such, they do not have a submission process. However, that is not a question to worry about as there are many ways to reach out to a Netflix buyer.

Option #1 - Direct Pitching to Netflix

This option can be deployed by producers of reputation and has some strong connection to a Netflix buyer. In some instances, producers have written to Netflix buyers directly and have received a response too.

However, if you are a producer of no reputation then this option is not applicable.

Option #2 - Look Out for an Agent

Agents are specialized in their own field of boosting pitches, organize meetings with buyers and navigate the development process till the stage of acceptance. They have gained accessibility, reputation, and credibility in the area of hooking things up in a neat and tidy way and almost guaranteeing success for their clients.

Some of the fabulous agencies leading the field are William Morris Endeavor (WME), Creative Artists Agency (CAA), International Creative Management (ICM), and United Talent Agency (UTA).

William Morris Endeavor (WME):

William Morris Endeavor is the longest-running entity in the field of a talent agency. The William Morris Agency (WMA) was formed in 1898 and Endeavor was formed with four former ICM agents in 1995. WMA and Endeavor merged in 2009 to form the William Morris Endeavor (WME) of the present. It has a wonderful success story of having served Charlie Chaplin in 1910, Marilyn Monroe, and Elvis Presley in 1955.

Creative Artists Agency (CAA):

Founded in 1975, Creative Artists Agency is a successful agency in delivering its promises to its clients from a variety of niches - music, sports, producers, authors, digital media, television, directors, athletes, coaches, broadcasters, designers, among others.

CAA has a wide and strong network all across the globe with its partners in North America, Europe, and Asia.

International Creative Management (ICM) Partners

ICM Partners started in 2012 by buying out management from ICM. It gave birth to a partnership of agents and owners who were extremely dedicated to serving the clients. It is one of the leading talent agencies of global standards dedicated to clients who are artists, broadcasters, content creators, journalists, artists, and artisans. Although formed in the previous decade, it has a long history starting from the formation of its original parent agency International Creative Management (ICM) which started in 1975.

United Talents Agency (UTA)

United Talents Agency is also a leading agency with its widespread presence in Los Angeles, New York, London, and Nashville. It has its brand studio. UTA is into music, comedy, digital talent, endorsement and voiceover, esports, events and experiences, fine arts, gaming, marketing, media rights, motion pictures, news, broadcast, podcast, production, publishing, speakers, sports, television, theatre, and ventures.

But that doesn't mean that you have to walk into only the top agencies of the world. There are also smaller agencies that have accessibility to Netflix buyers. However, top agencies have a better experience, follow-up clients, and industry intelligence that are useful for the client.

Option #3 - Tie-Up With a Distributor

Distributors have the experience of meeting with Netflix buyers on a regular basis and pitching their portfolio ranging from completed works to production in progress including funding aspects. They are the ones looking for interesting fresh and new projects. So, by virtue of their experience, skills, and needs, they are ones who can make a good partner.

Option #4 - Tie-Up With an A-List Producer

Netflix is in a strong relationship with top celebrities, producers, and agencies. You will find that Netflix projects showcase top Oscar-winning actors or Sundance-winning producers. So by working with a top production company that has a rock-solid track record, you get access to exclusive spaces in the industry including Netflix circle. By signing up with a production company you will lose some of the control over your talent and the monetary aspects initially. But you get a leap of your career and publishing you work in the world-class platforms including Netflix.

Option #5 - Hiring a Reputed Attorney

Attorneys specialized in production and pitching are involved with Netflix projects. They usually are on the lookout for talented fresh producers and artists. Organizations like Tribeca, HotDocs, Sundance, and even non-profit organizations like Women in Film & Video and Independent Feature Project are seeking talents and are keen on making referrals.

Option #5 - Going Global

Netflix has a presence in over 200 countries. Your video may be appealing to a Netflix executive specialized in buying outside the U.S. It is under tremendous pressure from regulating authorities and politicians to purchase local-made pieces. So by going global, you stand a chance that your video fits in with a regional buyer or preferred companies in the region.

Making Your Video to the Netflix Stepwise

First, refine the pitch of your video to make it Netflix-ready. It is a fact that every filmmaker loves to get a Netflix deal and they are flooded with an oversupply of content. So, you need to shine above the noise. For the said reason, your first step should be to refine your pitch right before starting to look for a distributor or an aggregator.

Here are a few of the things that you might need to consider during the development of a pitch for your video. Is there anything for Netflix to pick up from your video? Is your video focused on trendy subjects? Does your video have or have the potential of substantial social media following? Does your video achieve or capable of achieving a good amount of mentions in the press?

When you have answered all the questions in consideration and have the right answers for them, you are good to go find a distributor or an aggregator.

Second, find the right distributor or an aggregator for your video. So you have a strong pitch showcasing the strong values of your video, now it is time to look for partnering with an aggregator or distributor who is proficient enough in building the pitch up the ladder. Any professional agency will internally evaluate if your video has a good chance of getting a green light. Then there are only two possibilities. One, to decline your project internally. And two, they will proceed with the pitching process up the ladder to Netflix.

Third, the response from Netflix. Once your video is pitched to Netflix, it will take a while to get some response. This may take few weeks. Or they may not respond which means that they have passed on the opportunity. You don't have to take it too personally. It might be possible that they picked a somewhat similar video just recently. Or maybe they are focused on other themes and niches at the moment you got your video pitched.

If Netflix finds your video interesting, they will negotiate with your aggregator or distributor directly. From this stage, the delivery process begins where you will need to present all the project files and artworks to your aggregator or distributor that they are in a position to get your video right through with Netflix. It is highly probable that Netflix will ask for worldwide rights in which case you will be required to find other entities to make subtitles and other localized artworks.

If you find this article interesting, you might also want to read about 10 Points To Submit Music To Radio Stations too.

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    Choose a Genre

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    How do I submit a song to a radio station? ›

    1. Submit music as an artist. ...
    2. Submit to a radio station directly through a music submission platform. ...
    3. Submit music to radio stations with a PR company. ...
    4. Submit to a radio station via a third-party music distribution system. ...
    5. Submit music to radio stations via IODA (Independent Online Distribution Alliance)
    Jan 4, 2022

    Where can I submit my music for free? ›

    All genres
    • Submit your track for Soundplate.
    • Submit your music to Boost Collective.
    • Submit your track to Indiemono.
    • Submit your music to Daily Playlists.
    • Submit your track to SpinGrey.
    • Submit your music to For The Love of Bands.
    • Submit music to MySphera.
    • Submit your music to Tunemunk.

    How do I submit a song to Netflix? ›

    How do I submit my music to Netflix? You can't submit your music directly to Netflix for licensing. Music supervisors are the people in charge of choosing the music for shows, like those on Netflix. And music supervisors get their music from licensing companies and agents.

    Where can I submit my music? ›

    With that said, here are the top five music submission sites in 2022.
    • SubmitHub.
    • Groover.
    • Playlist Push.
    • Musosoup.
    • Submitl. ink.
    Aug 30, 2022

    Do you get paid if your song played on the radio? ›

    As we've mentioned earlier, in most markets, both songwriters and recording artists are typically paid royalties any time their music is played on the radio.

    How do I get my music heard? ›

    How to get your music heard and seen
    1. Your website. Your website is the best place to highlight the music and content you want people to hear and know you by. ...
    2. Social media. ...
    3. Audio content sites. ...
    4. Social media influencers. ...
    5. Remix sites. ...
    6. Recorded and live music archive sites.
    Feb 22, 2022

    Where can I upload my songs and get paid? ›

    Sell your music on more global music platforms than anywhere else. Get your music on Spotify, Apple Music, Deezer, Amazon, TikTok, Instagram and more, reaching new audiences & fans across the biggest global platforms.

    How can I make money fast with my music? ›

    How to make money as a musician
    1. Earn streaming royalties through digital distribution.
    2. Make money playing gigs.
    3. Sell band merchandise online.
    4. Collaborate with brands and other musicians.
    5. Sell beats and samples.
    6. Teach music classes and sell lessons.
    Feb 6, 2020

    How to write a letter to a radio station to play your music? ›

    Express your thanks to the radio host for considering your music, and let them know how excited you are to be included in their programming. Include a short bio, a little write up explaining the songwriting and recording process of the record, and state where else the album or single has received coverage.

    How can I submit a song to an artist? ›

    4 Ways Songwriters Can Get Their Songs to Artists
    1. Start with a demo. Make sure you've got a demo – guitar and vocal is okay — or even a decent home recording. ...
    2. Approach up-and-coming artists. ...
    3. Get out on your local scene. ...
    4. Contact artists online.
    Jul 2, 2018


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